Online course creator. New mom and wife. Weekly podcaster. Eldest sister of four gals. Focused on creating an awesome life and *truly* embody my new last name 😁
From professional athletes to NYT best-selling authors, local legends to hidden gems...I help inspiring people create their ideal online course.
I've worked behind the scenes as a course ghostwriter and on-set online course producer, as well as creating and teaching my own courses.
If you're getting started and want the curated tools + tips, access my free course creator toolkit below!
Discover the Online Course Opportunity:
If you’re looking for limitless opportunities, look no further than the e-learning industry.
The e-learning industry is on track to become a $325 billion dollar industry by 2025 (Forbes)
Since 2000, there has been a 900% growth in the e-learning industry (PapersOwl)
E-learning has lead to an increase in income for 42% of US organizations (ElearningIndustry.com)
Companies like MasterClass have raised $100 million dollars to build and scale the e-learning industry with world-class experts
One of my mentors has enrolled 50,000 students in her flagship course (sold for $1999). That's $100 million dollars in revenue with one online course. *picks jaw up off the floor*
So what makes me different from other course creators?
Experience
I’ve created +80 courses in different industries with more than 1,000,000 students. I draw on nearly 10 years of experience (and over 10,000 hours) and have created courses for world-class leaders such as David Cote and HarperCollins Leadership authors Daymond John and Tim Ferris (to name a few).
Results
I measure my success of a course based on student testimonials and feedback. Focusing on student experiences has led me to support 6-figure launches, sold-out course cohorts, and one course-based business being acquired.
Put the education first
I’m finding an alarming trend in my industry where course teachers are obsessed with marketing and selling courses more than building a quality education experience. I care deeply about creating courses with substance that grow through word of mouth. When you focus on building a powerful learning environment for your students, the course will naturally start to grow.
Work with World Class Leaders
Through my work with Shopify I’ve created courses featuring Daymond John, Marie Forleo, and Tim Ferriss. I also currently turn HarperCollins Leadership books into courses.
Want to work together?
Currently there are three ways to work with me:
1) Fractional learning design for rising leaders and established brands to help build educations businesses and flagship learning products.
2) Corporate course creation for organizations licensing their IP to create SCORM-compliant courses.
3) 1:1 coaching and ongoing support for creators and founders ready to launch and would appreciate support to build their dream course
To get started, email me at gwen@essentialcourses.co with a brief overview of what you want to build!
Each week I share a guest interview, story or learning. The podcast is self titled (Gwen Aussem Podcast) as given the last name Aussem I had literally no choice but to create a podcast on creating an awesome life! Listen on Spotify, Apple Podcasts or watch on YouTube!
curated content
Cornerstone online learning resources to get started!
Books
Understanding by Design by Wiggins and McTighe
Tinker, Dabble, Doodle, Try by Dr. Srini Pillay
Essentialism by Greg McKeown
Videos
Eric Mazur on Assessment: The Silent Killer of Learning
Ira Glass on Storytelling
Everything is a Remix Part 2 by Kirby Ferguson
Articles
On Big Ideas & Essential Questions
Laughter and Learning: Humor Boosts Retention
The "Lessig Method" of presentation