I teach credible, world-class leaders how to create effective and inclusive online education programs that bring value to their ideal audience
The e-learning industry provides the opportunity to teach what you know while being paid well for your expertise. In this industry, anyone with a desire to teach and a willingness to learn can win. If you want to get started today
Discover the Online Course Opportunity:
If you’re looking for limitless opportunities, look no further than the e-learning industry.
The e-learning industry is on track to become a $325 billion dollar industry by 2025 (Forbes)
Since 2000, there has been a 900% growth in the e-learning industry (PapersOwl)
E-learning has lead to an increase in income for 42% of US organizations (ElearningIndustry.com)
Companies like MasterClass have raised $100 million dollars to build and scale the e-learning industry with world-class experts
One of my mentors has enrolled 50,000 students in her flagship course (sold for $1999). That's $100 million dollars in revenue with one online course. *picks jaw up off the floor*
So what makes me different from other course creators?
I’ve created +70 courses in different industries with more than 1,000,000 students. I draw on nearly 10 years of experience (and over 10,000 hours) and have created courses for world-class leaders such as David Cote and HarperCollins Leadership authors Daymond John and Tim Ferris (to name a few).
I measure my success of a course based on student testimonials and feedback. Focusing on student experiences has led me to support 6-figure launches, sold-out course cohorts, and one course-based business being acquired.
Put the education first
I’m finding an alarming trend in my industry where course teachers are obsessed with marketing and selling courses more than building a quality education experience. I care deeply about creating courses with substance that grow through word of mouth. When you focus on building a powerful learning environment for your students, the course will naturally start to grow.
Work with World Class Leaders
Through my work with Shopify I’ve created courses featuring Daymond John, Marie Forleo, and Tim Ferriss. I also currently turn HarperCollins Leadership books into courses.
I’m a former TV producer turned online course producer. My dream had been to create and produce television shows, until I found the online courses.
Highlights of my television career include:
+ Interning at MTV in Series Development in Santa Monica, California (during the height of the Teen Mom & Jersey Shore era)
+ Creating my own show called, ‘Start Something Big!’ that aired on local cable in Toronto
+ Producing a show about entrepreneurship that got picked up by the Oprah Winfrey Network in Canada
Of course, this is the highlight reel, and I’m very transparent with the struggles I’ve faced on podcasts and when asked. Though now I essentially eat, sleep, and breathe online course creation. Mmm…. delicious.
Things That Inspire Me
Intro to Instructional Design (Harvard)
Marie Forleo’s B-School
Understanding by Design by Wiggins and McTighe
Tinker, Dabble, Doodle, Try by Dr. Srini Pillay
Essentialism by Greg McKeown
Eric Mazur on Assessment: The Silent Killer of Learning
Ira Glass on Storytelling
Everything is a Remix Part 2 by Kirby Ferguson
On Big Ideas & Essential Questions
Laughter and Learning: Humor Boosts Retention
The "Lessig Method" of presentation